Thursday, March 15, 2007

Pete Townshend Keynote

I went to the Pete Townshend keynote today to try and justify the purchase of my badge. I even took notes so I could tell you all about what he said! OK, let's go...

When I walked in, I noticed a flier on the seats. It was about The Method. Apparently, Pete is promoting a new software product that will write music for you. "The Method ... offers subscribers the opportunity to create their own unique musical composition by 'sitting' for the Method software composer, just as you would sit for a painter making your painter." To me, this sounds like science fiction bullshit that some chiropractor came up with. However, since Pete is sponsoring it, I want to give them all my money to compose a song that is the essence of Ruhmann.

Pete had a lot of interesting things to say. Like, the death of John Entwistle helped the band find a new chemistry that led to the creation of their new album. Like, the fuel of The Who's music came from angst brought on by the fact that the parents of the baby boomers refused to share with them the experiences they learned through two world wars. Like, the industr is changing, we must embrace the web (duh), and why the hell isn't music content on the web always live? Pete even suggested that next year's SXSW should be broadcast all over the world, using the web. While this would be difficult and expensive, it's the best idea I've heard in a long time.

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